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Direct Response Marketing

Mobile Shopping to Rise for Holidays

7 Aug, 2013 By: Doug McPherson


SAN JOSE, Calif. – Retailers this holiday can expect even more of their sales coming from mobile, according to the E-tailing group Baynote.

The study says 53 percent of retailers expect mobile transactions will account for a significant portion of holiday revenue and 38 percent see mobile as driving renewed in-store interest that will lead to more revenue.

The study surveyed 77 retailers and found that 60 percent are forecasting online holiday shopping growth higher than 10 percent. The survey also showed the mobile momentum into the holiday season to be much more influential than social media, with 84 percent seeing it as having little or no impact on sales.

Online sales via PC and mobile are expected to hit $262 billion this year and the Web will influence $1.2 trillion in sales, or 43 percent of retail sales, according to think tank L2.

M-commerce provider Branding Brand has research based on 76 million Web visits, 499 million page views and 1.2 million orders totaling $155 million and points to the continuing rise in mobile commerce.

Compared to the same month a year ago, the Branding Brand study shows:

  • 54-percent increase in smartphone visits
  • 35-percent increase in tablet visits
  • 40-percent increase in smartphone orders
  • 47-percent increase in tablet orders
  • 61-percent increase in smartphone revenue
  • 35-percent increase in tablet revenue       
     

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