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Lockard & Wechsler’s Asieya Pine Wins DRMA Member of the Year

7 Dec, 2016 By: Thomas Haire


DRMA Member of the Year 2017NEW YORK – Response Magazine and the DRMA – the alliance for performance-based marketers – congratulate Asieya Pine, president of Irvington, N.Y.-based Lockard & Wechsler Direct, as the 2016 DRMA Member of the Year.

“Recognition from one’s peers is a goal of any marketing professional,” says John Yarrington, publisher of Response and co-founder of the DRMA. “For years, Asieya Pine’s work for Lockard & Wechsler has been crucial for performance-based marketers seeking the best media opportunities, no matter their product or service. Asieya has a passion for this industry — and its people — that shines through in any conversation with her, and her desire to share her passion and wisdom is likely what drew the extensive backing she received in the voting process for DRMA Member of the Year. Each nominee garnered incredible support from our voters and deserves tremendous recognition, making Asieya’s victory in this year’s competition even more impressive.”

Pine’s victory was announced during a brief ceremony in front of more than 400 industry insiders at the DRMA Winter Bash in New York on Tuesday night. More than 800 leaders participated in the industry-wide vote that selected her ahead of six other nominees.

By earning the Sixth Annual DRMA Member of the Year Award, Pine succeeds 2015 winner Denira Borrero of Omni Direct, 2014 winner Rob Medved of Cannella Response Television, 2013 winner Kristy Pinand of Concepts TV Productions, 2012 winner Nancy Lazkani of Icon Media Direct, and 2011 winner Curtis Kleinman of Swipe Payment Solutions. The other 2016 nominees were:

  • Jason Baron, senior vice president, direct marketing/programmatic sales, Turner Broadcasting, New York
  • Peter Koeppel, founder and president, Koeppel Direct, Dallas
  • Bonnie Schalle, owner and president, E&M Media Group Inc., New York
  • Gregory Silvano, CEO, Mojo, Lynnfield, Mass.
  • Todd Thill, president and COO, Thill Inc., Neenah, Wis.
  • Lori Zeller, managing partner, THOR Associates, New York

“The 2016 nominees, once again, represent the cream of the crop in this industry,” says Yarrington. “Every single one represents the best values of performance-based marketing, while working tirelessly to expand the scope of the DRMA.”

The DRMA Member of the Year was determined by a vote, via an online third-party voting system, of alliance members. Representatives of DRMA member companies had the opportunity to vote for the candidate of their choice on Nov. 10-23.

The Winter Bash was presented by Response, the DRMA, and Viacom Media Networks – and sponsored by OpenJar Concepts, CoreMedia Systems, Dial800, Pacific Media Technologies, Strategic Media, and Synergixx.


About the Author: Thomas Haire

Thomas Haire

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