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Local Mobile Advertising Set to Rocket to $9B in Four Years

10 Apr, 2013 By: Doug McPherson

CHANTILLY, Va. – Media consultant BIA/Kelsey says that by 2017, the U.S. will witness a sevenfold rise in local mobile advertising to $9.1 billion. Local mobile advertising spend totaled $1.2 billion in 2012.

This will represent a 6.1-percent share of all local media ad revenues, up from a 0.9 percent last year. BIA/Kelsey says large brand advertisers will increasingly come to using mobile campaigns with premiums for location-targeted advertising.

BIA/Kelsey says mobile local ad revenues will grow to 54 percent of overall U.S. mobile advertising – up from 38 percent in 2012. Total U.S. mobile ad spending is estimated to climb from $3.2 billion in 2012 to $16.8 billion in 2017.

Local media search advertising will continue to garner the most dollars – rising to $5.7 billion in 2017 from $704 million in 2012. This will be followed by display advertising, which is estimated to land at $2.7 billion in 2017, after notching $379 million in 2012. Local mobile video will also climb quickly – reaching $515 million in 2017 from $38 million in 2012.

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