LG Debuts Paypal on Smart TV17 Apr, 2013 By: Doug McPherson
ENGLEWOOD CLIFFS, N.J. – Viewers of LG Electronics smart TVs can now buy products with PayPal using their remotes. PayPal says retailers can use the technology for interactive TV ads that let viewers buy in real time.
Richard Choi, an LG senior vice president, says the deal creates a more user-friendly smart TV experience where users can make faster, more secure digital payments and take fewer steps to buy – and eliminating the need to enter credit card and address details for subsequent purchases.
The service is available now on 2013 LG smart TVs available in the United States, Canada and the United Kingdom, the feature will also be included in LG smart TVs in France, Germany, Spain, Italy and Australia starting this month. Other markets will follow.
Users enter their details using a standard remote control keypad or an LG “magic” remote to navigate the onscreen keyboard. Once entered, users can choose a “remember me” option to avoid reentering information each time they buy.
“We believe the television is a natural outlet for commerce, and we’re excited about bringing the ease, security and functionality of PayPal to this new experience,” says Randall Davies, senior director, global business development, PayPal. “We see smart TV as a high-potential platform for commerce in the coming years, and we’re thrilled to be at the forefront.”
Davies adds that TV represents a dynamic channel for reaching consumers when they’re receptive to buying. The LG agreement follows similar deals struck last year in the U.S. with DVR outfit TiVo and Comcast Cable.
Meanwhile, the firm has formed a partnership with fellow eBay subsidiary Magento to bring ‘in-aisle selling’ and ‘order-ahead’ functionality to the 150,000 merchants that use the latter’s custom stores.
The in-aisle selling extension gives retailers a way to connect to PayPal to complete transactions anywhere in store without having to use the checkout. The order ahead feature means customers can make an order from a merchant store and pay through the PayPal mobile app before picking it up.