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Kimmel Resigns as Direct Marketing Association CEO

23 May, 2012 By: Jackie Jones

WASHINGTON, D.C. – Lawrence M. Kimmel has resigned as the CEO of the Direct Marketing Association (DMA), joining multichannel marketing agency hawkeye.

Kimmel, who has been with the DMA since summer 2010, will continue to serve as president emeritus of the DMA to help with the transition while Linda Woolley, DMA executive vice president of Washington operations, will become the acting president and CEO.

“We are thankful for Larry’s leadership during an important time of change for the DMA and greatly appreciate his tireless efforts on the organization’s behalf,” said DMA Chairman Matt Blumberg. “He has done a fantastic job energizing our community and expanding our reach deeper into the interactive marketing community. We are pleased that he will continue to support the organization as Linda assumes the role of acting president and CEO and works to move the mission of the organization ahead.”

The DMA is still considering whether Woolley’s appointment will be permanent, according to Blumberg.

“The board of directors felt determining the ongoing management of the organization following Larry’s sudden resignation would be hasty,” he said to DM News. “The board and Linda will be working together closely to determine the best long-term strategy for the organization, its employees and its members.”

“We’re excited to have Linda take the helm,” Blumberg added. “As the head of advocacy efforts, she has an exceptional understanding of the direct marketing industry, strong relationships with both policy makers and marketing leaders, and an excellent track record guiding organizations like the DMA. As an existing and active leader in the DMA, her appointment makes for a seamless transition that will provide continuity and consistency as the organization determines the long-term needs for the association and its mission.”

Kimmel will be working with hawkeye on the agency’s strategic growth, according to G. Steven Dapper, chairman and founder of hawkeye.

“Larry Kimmel’s contributions to the Direct Marketing Association and our community have been nothing short of spectacular,” Dapper said. “We are overjoyed that Larry will now bring his unique talents, agency background and prescient views of where the digital and integrated marketing world is taking us.”

“Working with Steve Dapper was one of the great benefits of leading the DMA,” Kimmel added. “Hawkeye is a smart, innovative agency poised for dramatic growth with its emphasis on data, digital and design. I am enthusiastic about partnering with Steve to catapult hawkeye to new levels of success.”

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