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Direct Response Marketing

Jackie's Journal Sept. 7, 2011

6 Sep, 2011 By: Jackie Jones


RSVP before Friday to ensure your spot at the 2011 DRMA Marketer of the Year event, Sept. 14 at Chateau inside the Paris Las Vegas resort. Click here to RSVP now!

buySAFE continues to demonstrate that improved consumer confidence leads to increased website conversion. This year alone, buySAFE published 28 case studies showing that its solution provides an average conversion lift of 8.5 percent. These case studies are available at: http://buysafe.com/about_us/press/press_room.html

As Seen on TV Inc. announces its partnership with PowerPay to offer As Seen on TV Inc. marketers the opportunity to accept payment utilizing PowerPay’s mobile processing solution through a mobile app, as well as provide a method for purchasing products on any smartphone direct from the manufacturer.

Global Infomercial Services adds three new partnerships, obtaining the international distribution rights to Torso Ball, Super Ladder and Turbo Action Steam Cleaner.

Williams Worldwide Television announces a new partnership with Swift Response LLC to bring Flex Seal, a product created to stop tough leaks and avoid expensive home repairs, to all international markets across the globe.

Canis Media announces it is exclusively representing a ‘News’ channel on Sky's UK platform with a view to selling their EPG position.

Northern Response Intl. Ltd. reports that its aggressive growth target to become Canada’s leader nationwide in retail placement for television and non-television consumer goods has been met and now surpasses best expectations for finishing fourth-quarter 2011.

Listen Up Español announces it was recognized for the second consecutive year as one of America’s fastest-growing private businesses on the Inc. 500l5000 list. The company ranks No. 1,098 out of 5000, and No. 79 in the product and services industry.

eMerchantPay, a European-based provider of online payment processing solutions to merchants worldwide, partners with cashU, an online payment gateway in the Middle East and North Africa, to expand its presence in the Middle East and North Africa as well as add to its portfolio of services.

The Marketing Arm names Stephanie Cohen vice president of business development for its Davie Brown Entertainment practice.

Avalanche Creative announces the recent addition of a digital media division that will give clients new avenues to influence consumers with online and mobile digital media including exciting iPhone/iPad apps for their products and services, feeding the booming consumer demand for multiplatform digital delivery.

Jacksonville-based marketing consulting and communications Burdette Ketchum hires Ryan Huffman as art director and Mimi Wachholz as account coordinator.


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