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Direct Response Marketing

Jackie's Journal Sept. 28, 2011

27 Sep, 2011 By: Jackie Jones

Response Magazine and the Direct Response Marketing Alliance (DRMA) invite you to attend this year’s Winter Bash on Dec. 13 at MTV Networks in New York. RSVP here to guarantee your spot. The event is sponsored by Fosdick Fulfillment, Manatt Phelps & Phillips, Media Design Group, OpenJar Concepts, OrderMotion and Wide Orbit.

E+M Advertising, an integrated brand response marketing agency based in New York, partners with Piazza Advertising, a full-service advertising agency with capabilities in social commerce, mobile commerce, merchandising advergaming, QR codes and augmented reality. The merger also brings Piazza CEO Hope Fulgham to E+M as chief marketing officer.

Mercury Media announces the addition of Denise Magasich to its short-form division as associate director of media.

buySAFE partners with SiteTuners, a consultancy for website conversion rate optimization, with the goal of increasing the effectiveness of E-commerce websites.

Hampton Direct, a finalist for the DRMA Marketer of the Year Award, wins two Electronic Retailing Association (ERA) Moxie Awards for Best Short-Form Commercial of the Year Award and the People’s Choice Short-Form Award for Pajama Jeans.

Euro-Pro wins two Electronic Retailing Association (ERA) Moxie Awards for the company’s long-form infomercial “Ninja vs. Ninja – Ninja Kitchen System”: People’s Choice Award and Best Housewares Long-Form Infomercial.

Rick Cesari, CEO and founder of Cesari Direct, joins the DNA Response Inc.’s board of advisors.

Datamann Inc. names Bill LaPierre as vice president of business intelligence and marketing analytics.

Direct response marketing company TVGoods Inc. announces the launch of the Spanish media campaign for CellerateRX.

RadiantBrands announces the launch of MyHealthHerbals, a new E-commerce destination offering herbal products directly to consumers.

SK+G, a full-service advertising and marketing agency, announces the rollout of an in-house interactive division, whose first project is a website for L’auberge du Lac Casino Resort.

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