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Direct Response Marketing

Jackie's Journal Sept. 21, 2011

20 Sep, 2011 By: Jackie Jones


Hawthorne Direct wins three Telly Awards in the 32nd Annual Telly Awards competition for the short-form spots for 3M and Carbonite and the long-form infomercial for the Mint Automatic Floor Cleaner.

Gregory J. Sater, a partner at the Los Angeles law firm Rutter Hobbs & Davidoff, is joining Venable’s Los Angeles office as a partner effective Sept. 30.

buySAFE Inc., which just launched a strategic partnership with Unbound Commerce to enable guaranteed mobile shopping, announces that a recent AmesWalker.com A/B test showed that buySAFE materially increased website conversion and sales while improving the overall customer purchase experience.

VerticalResponse Inc. moves its corporate headquarters to a new, larger space in the central business district of downtown San Francisco, at 50 Beale St.

DISH Network LLC names Warren Schlichting as senior vice president of media sales.

DMW Direct wins two bronze awards at the Direct Marketing Association of Washington MAXI Awards in the Integrated Media category for work on behalf of Semester at Sea and in the Workhorse category for work on behalf of The ETV Endowment of South Carolina.

E-commerce platform Shopatron now supports retail-integrated E-commerce in Italy.

LSN Mobile and Collider Media announce a partnership to enhance the value and depth of information available to brands about consumers who have consented to receive mobile campaigns.

Pitney Bowes signs 18 strategic alliance agreements with large third-party mailers for the Volly secure digital delivery service.

Convenience TV Inc. appoints Shane Arsens to its board of directors.

Interactive agency Biggs/Gilmore takes home the highest honor in the 2011 WebAwards, winning the title of Top Agency in the annual competition sponsored by the Web Marketing Association.

The Performance Marketing Association is pleased to announces its 2011-2012 board of directors: Peter Bordes, CEO of MediaTrust Inc., board president; Karen Garcia, founder and CEO of GTO Management; Kristin Hall, head of publisher development, Google Inc.; Scott Jangro, CEO of MechMedia Inc.; Brian Littleton, CEO/president of ShareASale Inc.; Jennifer Lovette, vice president of client development, Commission Junction Inc.; JJ McCarthy, head of eBay Partner Network; Tony Pantano, CEO of Imwave Inc.; and Jason Spievak, CEO of RingRevenue Inc.


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