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Direct Response Marketing

Jackie's Journal Oct. 5, 2011

5 Oct, 2011 By: Jackie Jones

3PL Worldwide, a North American provider of fulfillment, logistics and contact center services, announces Tom McCormack has been named director of information technology.

Digital Shelf Space (DSS), through its global distribution partner, Northern Response International Ltd., announces that it has secured U.S. retail distribution for GSP RUSHFIT at The Sports Authority, the largest retailer in the American sporting goods channel.

eMerchantPay is now registered as a Payment Institution by the U.K.’s Financial Services Authority and can carry out payment services activities.

ZipTech Media Inc. announces its new location at 1 City Blvd. West, Suite 1600, Orange, Calif., 92668

SKO Brenner American sponsors the formation of the nonprofit First Step Fraud Prevention Cooperative to help reduce fulfillment of fraud orders in the DR industry.

RW Advertising Inc. announces its expansion into the Los Angeles market with RW West, headed up by seasoned veteran and DRTV expert Heath Sorrells.

R2C Group won seven awards at the 2011 ERA Moxie Awards: Best Short-Form of the Year (over $50,000) for Icon Health & Fitness’ rip:60 with Georges St. Pierre and Jillian Michaels; People’s Choice, Long-Form, and Best Long-Form, Housewares, for Euro-Pro’s Ninja Kitchen System 1100; Best Long-Form, Variety, for Rosetta Stone’s TOTALe; Best Short-Form, Health, for The Biggest Loser Meal Plan by eDiets; Best Short-Form, Variety, for TiVo; and Best Short-Form, Sports & Fitness, for Bushnell’s Tour V2 Rangefinder.

Worx Branding & Advertising is awarded 11 American Graphic Design Awards in the national juried competition by Graphic Design USA magazine.

VerticalResponse Inc. earns two Outstanding Website Web Awards from the Web Marketing Association for outstanding E-mail website and outstanding application service provider website.

Forward Branding is retained by Jaccard to update the company’s packaging and overall identity.

Interactive agency Biggs|Gilmore nabs three trophies at the 2011 SAMMY Awards Gala in New York City: Best Integrated Social/Cross Media Campaign for Kimberly-Clark/Cottonelle; Best Branded Social Fan Page for Kellogg's Pop-Tarts; and Best Direct Response Campaign for Kellogg's Pop-Tarts.

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