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Direct Response Marketing

Jackie's Journal Oct. 26, 2011

25 Oct, 2011 By: Jackie Jones

Hearthware Inc. launches a new NuWave Baking Kit as a gift-with-purchase infomercial offer for the award-winning NuWave Pro Infrared Oven.

OrderMotion Inc. announces the release of version 3.0 of its OMX platform, whose new additions include the scheduling of marketing campaigns, revenue-generating customer service agent tools, credit card security via OrderMotion’s CyberSource tokenization support, and enhanced support for Magneto gift cards and OMX gift certificates.

InfoTech announces the release of its new version of the Media Management System, its Web-based solution for direct response campaign management. New features include a new pre-buy module, advanced reporting capabilities and shortcuts.

Karlin+Pimsler moves into a new headquarters at 115 E. 30th St., New York, NY 10016.

TV Goods Inc. invites all entrepreneurs to Pitch Tank, a two-day workshop on Dec. 10-11, where marketers can meet with Kevin Harrington and his team to consult on products and marketing strategies. Go to for more info and to register for the event.

Hawthorne Direct announces chairman and CEO Tim Hawthorne’s contribution to “The IMC Handbook: Readings and Cases in Integrated Marketing Communications (2nd Edition)” by J. Steven Kelly and Susan K. Jones. Hawthorne’s chapter, “DRTV and Integrated Marketing” introduces students to the benefits of direct response’s accountability in the marketplace.

The TV Guide Network is airing the “25 Most Memorable Infomercials” Nov. 13 at 9 p.m. PT/ET, showcasing the most successful DRTV products that have contributed to the billion dollar industry.

DMW Direct wins two awards for its work on behalf of client TruMark Financial Credit Union, taking home a silver ECHO award in the financial services category and an honorable mention at the Insurance and Financial Communicators Association Annual Conference.

Meritus Payment Solutions and STAFDA announce their strategic partnership and exclusive offerings to STAFDA members.

Vertical Response is ranked No. 343 on Deloitte’s Technology Fast 500 ranking of the 500 fastest-growing technology, media, telecommunications, life sciences and clean technology companies in North America.

3M launches the fourth generation of its Visual Attention Service (VAS) scanning tool, with new video capabilities and sequencing features.

Laura Pennington joins the Lincoln Media Services team as director of new business development.

AdSafe announces the growth of its business with Networks and Publishers, as well as the release of a new feature to expand its Network Monitor product offerings.

Lensfest Media Group, a leading direct marketing firm, names Gary Sullivan its senior vice president of merchandising.

McCann Erickson announces that Hank Summy joins the company as its president, North America.

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