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Direct Response Marketing

Jackie's Journal Oct. 19, 2011

17 Oct, 2011 By: Jackie Jones


Response Magazine and the Direct Response Marketing Alliance (DRMA) invite you to attend this year’s Winter Bash on Dec. 13 at Viacom Media Networks in New York. RSVP here to guarantee your spot. The event is sponsored by Fosdick Fulfillment, Manatt Phelps & Phillips, Media Design Group, OpenJar Concepts, OrderMotion and Wide Orbit.

Hearthware Inc., the Direct Response Marketing Alliance (DRMA) 2011 Marketer of the Year award winner, debuts its newest countertop appliance, the Precision Induction Cooktop.

RW Advertising Inc. releases www.smarttvshopper.com as a start-up and alternate route for marketers with likely upside on back-end sales.

PBandJ Partners wins two 2011 EMPIXX Gold Awards for the spots “Never Again” for Time Life’s EZ Bagz, and “Innovation in Shaving” for Product Strategies’ Razor Rx.

Take 5 Solutions hires Steven Landsberg as director of business development.

DMW Direct announces that company chairman Warren Hunter has won the Insurance Direct Marketer of the Year Award from the Direct Marketing Association’s (DMA) Insurance and Financial Services Council.

Alliant announces that CEO JoAnne Dunn has been named to the Direct Marketing Association Board of Directors.

GSI Commerce appoints Simone Barratt as president of E-Dialog, a provider of integrated digital marketing solutions.

buySAFE announces that A Main Hobbies has fueled a 4.9-percent increase in website conversion with the buySAFE program.

Interpublic Group’s ID Media hires Ken Cervantes as vice president, account director on Johnson & Johnson.

AdSafe Media announces it has expanded its offerings in the U.K. to further meet the growing demand in the European markets.

Forward Branding partners with Africa-based nonprofit Rehema Home to create a new brand identity for the organization.


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