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Direct Response Marketing

Jackie's Journal Nov. 9, 2011

8 Nov, 2011 By: Jackie Jones


RW Advertising Inc. launches a national ad campaign for Houston-based www.theeasysheet.com, “the newest innovation in bedding in 60 years.”

OrderMotion Inc. announces the release of version 3.0 of its OMX platform, which provides DR marketers with expanded data security, automatically scheduled E-mail campaigns and extended customer service.

Caitlin Cooper joins Cannella Response Television as business development manager.

Hipcricket announces that the Virginia Lottery has selected its platform to launch a multichannel mobile marketing campaign that will include QR codes, opt-in alerts, mobile Web, MMS and more.

The San Fernando Valley Business Journal lists Marketing Maven Public Relations Inc. as the 23rd largest marketing and public relations company in the region.

buySAFE Inc. announces an enhancement to its 3-in-1 buySAFE Guaranteed Program, which provides $10,000 identity theft protection; a $1,000 purchase guarantee; and a $100 lowest price guarantee.

Martin Williams announces key changes to the firm’s senior leadership team: Tom Moudry, CEO and chief creative officer, now regains the title and responsibilities of president; while Laura Terry, formerly vice president and account director, is appointed as chief marketing officer.

DG, a provider of digital media solutions and technology to the advertising, entertainment and broadcast industries, announces the creation of its completely digital distribution system that delivers long-form infomercial programs void of any traditional tape-based distribution methods.

Gryphon hires David Young as vice president of client services.

Westinghouse Digital launches a TV campaign to showcase its innovative line of LED and LCD HDTVs, which will air the weeks of Nov. 6 and Dec. 4 in major markets across the U.S. and highlight Westinghouse’s brand messaging, along with special promotional pricing.

Digital marketing and social media expert David Armano joins Appinions’ advisory board.

Pitney Bowes partners with Stamford Symphony to launch a QR code to help the symphony to expand its audience to younger and more digital ears.


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