Jackie's Journal Nov. 30, 201130 Nov, 2011 By: Jackie Jones
REVShare hires three new salespeople to assist in the expansion of its targeted ad sales business: Stephen Hurd, Gregg Brinin and Logan Connolly.
RW Advertising announces record sales for the Butterball Turkey Fryer through DRTV two weeks in a row leading up to Thanksgiving.
Sapporo USA Inc. selects KSL Media as its new agency on record for media buying and planning in North America.
Acquirgy launches DRTVLab, a highly focused methodology of evaluating new products and services for their DRTV potential.
Valpak Direct Marketing Systems partners with Savings.com to provide more than 20,000 online coupons from national brands and retailers on Valpak.com.
The Spokes Agency hires Amirah Rahim to focus on project development for the agency, which specializes in Web development, search and E-mail marketing for small and mid-size businesses.
Mobile advertising company Crisp Media opens its Singapore headquarters and hires Rosalind Tan as general manager of the office.
The Network Advertising Initiative, a group promoting self-regulation in online advertising, announces that Marc Groman, the chief privacy officer for the Federal Trade Commission (FTC), will be the organization’s next executive director and general counsel.
Mark Tungate announces the release of his new book, “Branded Beauty: How Marketing Changed the Way We Look.”
NetMovies, a digital delivery firm in a joint venture with Blockbuster LLC, integrates Savtira’s digital cloud commerce platform.
Cedarlane Natural Foods Inc. celebrates 30 years in business with a brand makeover, including renovations to its logo, product packaging and website.
Real estate search engine Trulia kicks off its first “mapvertising” campaign, promoting Ford’s year-end sales event by mapping the location of nearby dealerships when someone uses its mobile site to find homes for sale.