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Direct Response Marketing

Jackie's Journal Nov. 22, 2011

22 Nov, 2011 By: Jackie Jones


Response Magazine wishes the DR industry a very Happy Thanksgiving!

Media Design Group announces the addition of Daryl Buttrick to its team of long-form media buyers.

DMW Direct announces the hiring of Cyndi Syracuse as account director.

Google announces the acquisition of search expert Apture.

DynamicVideo announces a partnership with Direxion Shares to provide them with optimized rich media advertisements promoting specific exchange-traded funds solutions that are triggered in real time using data from a variety of ongoing live events.

The Direct Firm announces that it has been selected by Skin Again LLC to provide full-service campaign management for its upcoming DRTV initiatives.

Yahoo! Inc. introduces two new audience-targeting solutions, an enhanced version of Consumer Direct and Proximity Match, to help marketers find their offline audiences online.

Publicis’ MediaVest unveils POEM, a new methodology for measuring the compounding effects of paid, owned and earned media applied specifically to the social media variable.

Valpak announces that its ValPak Deals product is now live in 42 cities, with plans to expand to 50 by the end of the year.

Online video network Tremor Video is including connected TVs as part of its advertising propositions with new partnerships with Samsung, Panasonic, LG and Phillips TVs through a software partnership with justAD.TV.

Gil Peretz announces the release of his book, “Intimate Marketing,” which demonstrates why social networking is not enough, why Facebook faces backlash and how to increase profits even when the economy slows down.

Universal Capital Management, a DR management and marketing company, announces an agreement between William T. Wilkinson (d.b.a. Innovation Industries) and TVA Media Group, valued at $3 million and entailing a national product media campaign for Twist and Tone by GetaGrip.


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