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Direct Response Marketing

Jackie's Journal Nov. 2, 2011

1 Nov, 2011 By: Jackie Jones


E+M Advertising merges with digital shop Piazza Advertising with the goal of offering a unique blend of services to clients in the brand response category like social and mobile commerce. Piazza's top executive, Hope Fulgham, becomes E+M's chief marketing officer.

Mercury Media names Lucio Maramba director of operations of its Mercury en Español division.

3M launches the fourth generation of its Visual Attention Service scanning tool, with new video capabilities and sequencing features for marketers as a more convenient and affordable alternative to eye tracking.

GSI Commerce announces that French Toast, a school uniform brand, has extended its E-commerce agreement with GSI through 2017.

The Direct Marketing Association (DMA) and market research firm Ipsos are partnering up to conduct an international study on the latest digital marketing practices. To participate in the study, click here.

Nutrisystem hires Michael Amburgey as its new chief marketing officer.

Zion & Zion expands its creative team with three new hires: Kenna Zimmerman as art director, and Stefan Swenson and Raul Salido as graphic designers.

Philadelphia-based advertising agency LevLane announces it has been hired by The Pennsylvania Horticultural Society as the producer of the Philadelphia International Flower Show’s first brand agency.

Améredia, a multicultural marketing agency, is selected as an “Asian American Business of the Year” by the U.S. Pan Asian American Chamber of Commerce Western Region.

Userlytics, an online, video-in-video marketing and advertising research service, announces the launch of the white label version of its platform, which provides research firms and other data-driven enterprises with the ability to integrate Userlytics’ proprietary testing and analysis solution into their existing research tools or to offer as a standalone, private label product.

Minneapolis, Minn.-based Namaste Kid taps design consultancy Ideas That Kick to create a retail-packaging concept to help the brand stand out in the yoga retail category.

Sitoa Global Inc., an E-commerce facilitator, announces the launch of its new corporate website, www.sitoaglobal.com.


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