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Direct Response Marketing

Jackie's Journal Nov. 16, 2011

15 Nov, 2011 By: Jackie Jones


KSL Media announces the promotion of numerous executives: Matt Greenfield becomes executive vice president, director of client sales; Bradley Mary and Katie O’Donnell become media planners; and Jeremy Davis and Jennifer Walt become media buyers.

Allstar Products Group hires Trish Dowling as vice president of merchandising.

Traffic Engine, a search technology and online marketing strategies company, announces two new executive hires: Allison Padgett joins as direct of advertising, and Phonexay Singharatsavong joins as chief technology officer.

Karlin+Pimsler announces a new campaign to advance the services of Valley Trust, featuring regular people with famous names such as Bill Gates, Charlie Sheen, Oprah and Donald Trump. The campaign launches Nov. 14 and will be featured on cable networks, including TBS, NFL Network, Spike, Tru, Adult Swim, and A+E, among others.

buySAFE Inc. and Ergo In Demand determine during an A/B test that buySAFE materially increased website conversion and sales while improving overall customer purchase experience.

Goodzer expands its reach to bring easily searchable inventory and merchandise information on more than 2 billion products from a half-million offline stores and online merchants to its updated website and iPhone app.

MediaBids is proud to offer a full-service online platform that allows for easy distribution of classified and display print advertisements to its network of more than 8,000 newspapers and magazines nationwide.

Space150 announces the launch of natural stone surface leader Cambria’s new iPad-friendly website, www.cambriausa.com.

uSamp names PepsiCo and its market research partner, Sentient Decision Science, winners of the 2011 EXPLOR Award, which celebrates exemplary achievements in market research by recognizing the most innovative applications of technology in the field today.

AdSafe Media announces the introduction of a suite of Real Time Data Feeds, which provide AdSafe’s Engagement Quality Ratings, Brand Safety Scores and Contextual Relevancy data feeds direction into the auction process pre-bid for the industry’s most complete and accurate picture of RTB inventory.

Mobile engagement company Mozes announces that it has reached more than 12 million unique U.S. subscribers in its network and has conducted more than 175,000 mobile marketing campaigns for customers such as Ford Motor Co., the Country Music Association and Rock the Vote.

Yahoo! Inc. announces an agreement to acquire Interclick, a proprietary advertising and technology solutions company, allowing the search engine company to acquire unique data targeting capabilities, optimization technologies and new premium supply.


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