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Jackie's Journal May 9, 2012

9 May, 2012 By: Jackie Jones

Media Design Group’s vice president of media, Michelle Murphy, is named to Cable Fax’s Sweet 16 of 2012, which recognizes people from brands and agencies supporting cable with ad buys, partnerships, brand integrations and other strategic alliances designed to get the right brand messages to the right audiences.

DirectAvenue announces the addition of Michael Pierce as vice president of new business development.

Collette Liantonio, who was recently featured on The Daily Record and a variety of radio shows, introduces four new members of the Concepts TV Productions team: Lauren Fahey as sales and marketing assistant, Colleen Miller as senior producer, Mary Ann Lombardo as scriptwriter and producer, and Gabriella Damiano as production coordinator.

Northern Lights Direct announces the launch of its latest DRTV campaign for Kimora Lee Simmons’ KLS Prepaid Visa RushCard.

The Buzz Agency adds a variety of new clients to its roster, including Clearband Hi-Speed Internet; the town of Seaside, Fla.; Sundy House; Living Color Aquariums; and the City of Boca Raton Police Athletic League. It also secures renewals contracts for JES Publishing for the Annual Best of Boca event and GAMO Outdoor USA.

Teradata, an analytic data solutions company, and Aprimo, a Teradata company in integrated marketing management software, announce the signing of an agreement to acquire cloud-based digital marketing company eCircle.

InterAct announces the release of InterAct Online RMS version 10.12, introducing a variety of enhancements designed to support statewide and multi-agency workflows and business practices.

Prometheus Global Media announces the winners of the 2012 CLIO Awards, which honor excellence in advertising. View the award winners here.

Efi Rodki, co-founder and CEO of Relevantor LLC, is participating in a panel presentation engagement at the second annual Digital Summit on May 10 in Atlanta.

The Direct Marketing Association and Pitney Bowes invite marketers to submit entries for the inaugural Personal Connections ECHO Award, which recognizes companies and marketers that lead the way in customer communications by using customer insights and marketing to create personal, long-lasting consumer relationships. For entry forms, visit here.

Alloy Direct Marketing and American Student List merge into Alloy ASL as a result of a joint venture between their respective parent companies, Alloy Media + Marketing and EURO RSCG Discovery.

Johnson & Sekin, a full-service advertising agency, announces the launch of a radio campaign for Caliber Collision, a Texas- and California-based collision repair chain.

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