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Direct Response Marketing

Jackie's Journal May 30, 2012

30 May, 2012 By: Jackie Jones

Infusion Brands Intl. Inc. partners with ShopNBC and announces a new distribution agreement with Michael Rome, one of the founders of handbag design via home shopping.

Atomic Direct names Evan McCarthy as account coordinator.

Direct response TV veteran media buyer Shari Galanti joins acquirgy as senior media buyer.

Media Design Group promotes Meredith Gale to account coordinator.

Diray TV has added five professional staff members over the past 12 months: Matthew Greger as director of emerging technology, Sheila Hamowy as senior account executive, Keith Till as account executive, Jeffrey Engborg as media assistant, and Kayne Prestigiacomo as assistant traffic coordinator.

Chuck Sanchez joins Walker Sands Communication as account director.

The Truvia brand is awarded two 2012 Effie Awards for the “Sweetness Stories” national marketing campaign: a Gold award in the Nutrition Products and Services category and a Silver award in the Snacks/Desserts/Confections category.

Li-Ning, a sports apparel company, appoints Kimberly Cayce as director of marketing for the women’s fitness line in its Chicago office.

Wilen, an end-to-end provider of marketing services, announces the launch of its new iPad publishing capabilities.

Hallaron Media announces the addition of two new team members to its staff: Staci Talamonti as account manager and Kristin Kulpinski as its summer 2012 intern.

Out There Advertising hires Kate Acheson as media assistant.

Mint Advertising adds Caitlin Ward as its newest art director.

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