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Direct Response Marketing

Jackie's Journal May 23, 2012

23 May, 2012 By: Jackie Jones


Hearthware Inc. is honored with a 2011 Aurora Gold Award for its NuWave PerfectGreen Fry Pan infomercial.

The Los Angeles Business Journal ranks Media Design Group among its 2012 “Top Advertising Agencies” in the Los Angeles area.

Sean Bartyzel joins Koeppel Direct as senior vice president of business development.

WideOrbit Inc. announces the integration of WO Central, a single-source solution for media buyers to purchase directly from WideOrbit clients, with InfoTech’s Media Management System.

Higher Power Marketing announces unprecedented demand for advertising time on radio as TV networks and stations try to pump up ratings for their shows as a result of the May sweeps period.

Infusion Brands Intl. announces it has received acceptance from the Home Shopping Network (HSN) into the cleaning category for its Doctor of Clean cleaning brand, making its first airing on HSN in the U.S. in the third quarter.

Avalanche Creative Services Inc. wins the 2012 Best of Business Award by the Small Business Community Association in the Advertising Agencies category.

Acquirgy announces the release of its second infographic, Get in Gear, which can be accessed here.

Hit Laboratories Inc. announces it tested Google’s Glasses concept and found it to have very good market potential in the U.S. at a price of $132.60.

DR Power Equipment announces that its 10-Ton Dual-Action Electric Log Splitter has received high marks from its customers, according to Web-submitted testimonials and customer feedback.

The Federal Trade Commission taps privacy expert Paul Ohm, a law professor at the University of Colorado, to serve as senior policy advisor for consumer protection and competition issues.

Old World Industries LLC names Bryan Emrich vice president of marketing.


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