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Direct Response Marketing

Jackie's Journal May 2, 2012

2 May, 2012 By: Jackie Jones


Travel Plaza LLC launches the first nationwide 3D digital signage network accessible to more than 23 million travel plaza customers every month.

Cannella Response Television adds four members to its media and client services team in the Los Angeles office: Sari Montrone as client services assistant, and Alicia Ramsey, Rachel Shimizu and Adrienne Wolfson as media assistants.

SP Express announces it is expanding the temperature-controlled space within its national network of warehouse and distribution facilities in order to better help the direct-to-consumer market meet industry demand.

Meritus Payment Solutions announces the new release of its proprietary gateway Payment XP, including certification with First Data Nashville Platform and First Data Omaha Platform and IVR.

LendingTree selects Ocean Media as its agency of record for advertising planning and buying.

Monica C. Smith, chief executive officer of Marketsmith Inc., launches I.Predictus, a Web-enabled marketing platform that helps brands and agencies gain near real-time sight of omni-channel performance and ROI on DRTV and other channel spend through convergence of big data and results.

Acqurigy announces the release of its new E-book, “DRTV Derailers – How Internet-Age Issues Can Turn a Promising DRTV Campaign Into a Train Wreck.” Download the E-book for free here.

The second edition of World Trademark Review 1000 – The World’s Leading Trademark Professionals recognizes Venable LLC as one of the top groups in the Washington, D.C., area.

David Zaritsky is the new president of Roska Healthcare, a pharmaceutical marketing company.

Hiscox, an insurance provider for small businesses, launches an integrated ad campaign to promote its range of online insurance products.

London-based ad holding company WPP reports a 5.5-percent increase in revenues for the first quarter of this year to $3.76 billion.


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