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Direct Response Marketing

Jackie's Journal Mar. 21, 2012

21 Mar, 2012 By: Jackie Jones


Viacom Media Networks announces the promotion of Adam Tucker to vice president of ad sales for its Kids & Family networking group. The company also adds two account executives in that group, promoting Steve Capitelli to the role and adding Kristine Laibach, as well.

Pacific Media Technologies, a digital video services facility dedicated to customization, duplication and distribution of short- and long-form content, announces it will merge with Pacific Digital Media Services, a provider of encoding, digital asset management and multiplatform digital content distribution.

RURAL TV, a multimedia agribusiness and rural lifestyle network, announces the launch of its website, MYRURALTV.com.

The Inter/Media Group of Companies announces its headquarters will relocate from Encino, Calif., to Woodland Hills, Calif., at the end of March.

Global Infomercial Services announces it will be the exclusive international distributor for Tracy Anderson’s Metamorphosis workout DVD series.

Adobe Systems Inc. unveils the addition of cross-visit analytics and other cutting-edge capabilities to Adobe Discover, an analytics and segmentation solution within the Adobe Digital Marketing Suite.

Venable LLC adds Leonard L. Gordon, the Federal Trade Commission’s (FTC) former northeast regional director, as a partner in both its advertising and marketing and antitrust practices in its New York office.

Dydacomp, a provider of business technology platforms for small- and mid-sized E-commerce and multichannel merchants, announces that buySAFE Inc. will be included as an integrated feature of SiteLINK 7, the newest release of its E-commerce software that will allow online merchants on the SiteLINK platform to enable buySAFE with one-click activation and try the solution for 30 days at no cost.

Invata Intralogistics, a provider of supply chain and facilities optimization, software and controls, announces that Steven O’Brien has been named senior account executive.

SmartMune, a dietary supplement product designed to enhance immune function, launches a national TV campaign to unveil the new brand on Mar. 31 to consumers across the U.S.

ID Digital Media Inc. announces the launch of its smartphone application development arm, servicing the interactive media needs of the film industry.


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