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Direct Response Marketing

Jackie's Journal June 6, 2012

6 Jun, 2012 By: Jackie Jones


Murad Inc. selects Air Paris as its brand development agency of record.

Diray TV announces its relocation to new corporate headquarters. The new address is: 372 Danbury Road, Suite 205, Wilton, CT 06897.

Halogen TV wins a Gold Cause Marketing Halo Award in the Best Video Campaign category at the 10th Anniversary Cause Marketing Forum Conference in Chicago.

Polishop launches its mobile E-commerce application, which allows users to order a product they see on a demo video or commercial.

Acquirgy releases its second E-book, “Behind the Scenes: What it Takes to Create A Wildly Successful Multichannel, DRTV-Driven Customer Acquisition Campaign.” It is available here.

Meghan Reilly is promoted to account executive from senior media relations specialist at Walker Sands Communications.

Zephyr Media Group launches Zephyr Digital Media, a division exclusively dedicated to the planning and execution of direct advertising campaigns targeting all digital platforms.

Return Path’s CEO Matt Blumberg is recognized as a 2012 top entrepreneur by Crain’s New York Business.

The National Retail Federation announces the launch of a 60-day campaign to raise awareness among lawmakers and the public on how a loophole exempting online sales from sales tax is hurting local communities and job creation.

Modells.com chooses E-commerce provider Shopatron as its order management solution to deliver officially licensed sports gear to fans.

Merkle, a customer relationship marketing firm, announces its ninth annual CRM Executive Summit, set for June 6-8 in New Orleans.

Tupperware Brands launches new kitchen solutions for the Father’s Day holiday, including the Whip ‘N Prep Chef and Breakfast Maker.


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