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Direct Response Marketing

Jackie's Journal June 20, 2012

20 Jun, 2012 By: Jackie Jones

Eric Steaple is promoted to vice president and sales manager of Turner Direct Response.

Raymond Entertainment teams up with Johnson & Johnson and Walgreens to product a Parents, Families & Friends of  Lesbians and Gays (PFLAG) video to benefit the Care with PRIDE campaign.

Acquirgy announces the release of its latest alert, “DRTV Tracking URLs,” which can be found here.

Real-time online video ad platform provider LiveRail hires Brian Kane as chief operating officer.

Spanish Broadcasting System names Alfredo Schwarz as vice president of operations and production for MegaTV.

Johnson & Sekin, a full-service branding agency, launches a pro-bono branding campaign for veterans advocacy group, Heroes on the Water.

Patrick Moorhead joins Catalina Marketing as vice president of mobile sales.

The American Association of Inside Sales Professionals awards Minneapolis, Minn.-based author Sam Richter with its 2012 Sales Book of the Year Award for “Take the Cold Out of Cold Calling.”

Precision Health Media names Allen Wyke as chief technology officer and Terry Cornelissen as vice president of Midwest sales.

New York-based advertising agency DePirro/Garrone is named agency for Lyric Hearing, a Phonak brand.

HBA Global Expo announces its Social Networking App that empowers visitors to easily find and connect with attendees and companies at June 19-21 event at Jacob K. Javitis Convention Center in New York.

The Hocking Media Group and Comercia Inc. announce Hocking Media Group will handle broadcast media buys nationally and provide strategic marketing planning services for the financial services company.

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