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Direct Response Marketing

Jackie's Journal June 13, 2012

13 Jun, 2012 By: Jackie Jones


CoreMedia Systems founder and CEO Glenn DeKraker presented a check for $256,000 to Larry Harper, founder of the Good Tidings Foundation charity, at an event in Manhattan on May 24 celebrating CoreMedia’s 20th anniversary.

Rovi Corp. launches Rovi Analytics, a new reporting tool that provides metrics to agencies and brands to comprehensively measure TV advertising buys.

Murad partners with Murrieta Day Spa to launch one of the first spas in the nation to upgrade to the elite status of a Murad Inclusive Health Center.

Acquirgy releases its latest brief on reversing DRTV campaign burnouts with a strategic turnaround plan. It can be found here.

Spanish Broadcasting System Inc. names Alex Aleman senior vice president of consolidated operations.

Along with AOL, Libero, Microsoft, Synacor, UOL and Yahoo!, Return Path launches the ISP Anti-Phishing Program, which helps global ISPs accelerate the adoption of the DMARC E-mail authentication standard while protecting their customers against phishing attacks and their own brands against spear phishing attempts.

Cars.com names mcgarrybowen its new creative agency of record.

Texas Lottery awards its $30 million account to U.S. Hispanic shop LatinWorks.

Google acquires KikScore, a provider of online trust seals for small businesses.

Digital media company BUZZMEDIA acquires electronic music and technology company XLR8R.

Dentsu Network acquires Montreal-based creative advertising agency Bos.

BroadSign Intl. Inc. is acquired by JedFam Group LLC.


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