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Direct Response Marketing

Jackie's Journal July 6, 2011

6 Jul, 2011 By: Jackie Jones


Global Infomercial Services (GIS) announces that is has acquired all international distribution rights to TorsoBall.

Direct Brands announces the launch of a consumer Blu-ray Disc Club that allows members to purchase up to two catalog moves a month for $5.99 each.

Undertone announces the launch of dynamic targeting and creative capabilities, which enable advertisers to target and modify ad campaigns based on changing conditions including weather, stock market fluctuations, fuel prices and more.

Hipcricket, a mobile marketing and advertising company, announces that Ramar Communications has extended its contract with Hipcricket to provide an expanding number of mobile marketing programs.

Lou Severine is named head of global sales at ADTECH.

Pitney Bowes announces the start of its Connect for Cause program, which enables its Connect+ customers to raise awareness for national nonprofit organizations through

Hydra, a provider of software-as-a-service marketing technology, announces the launch of the One platform, which enables digital marketers to monitor, report and participate in the conversation that customers are having about their brand online in social networks or on search engines.

American Express announces that card members can now pay for Facebook ads using Membership Rewards points, one of the first times a company has connected a rewards program to advertising spending.

VerticalResponse Inc. earns a Stevie Award for Support Team of the Year at the Ninth Annual American Business Awards.

Adap.tv and the Action Sports Group (ASG)/Grind Networks announce a partnership designed to help build and grow ASG/Grind's vast network of premium online properties.

Daktronics Inc. announces that its digital billboard shipments have more than doubled in the past year.

Augme Technologies Inc. announces that it has launched its AD LIFE v4.0 software-as-a-service (“SaaS”) mobile marketing software platform.


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