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Direct Response Marketing

Jackie's Journal July 27, 2011

26 Jul, 2011 By: Jackie Jones


Cannella Response Television announces the addition of five new staff members at its Burlington, Wis., headquarters: Jessica Straube as senior media programmer for the Cannella shopping channels, Jeff Austwick as IT manager, Rebecca Faust as human resources manager, Lauren McIntosh as media assistant, and Lauren Booth as media associate.

Sales Portal adds Latin America-based contact center Vixicom to its end-of-call revenue enhancement online platform.

David Hackett and Gary Pilla join R2C Group as new creative directors.

DMW Direct promotes Kortney Cruz to vice president.

Augme Technologies Inc. acquires New Jersey-based JAGTAG Inc., and announces the addition of Charlie Brignac as executive vice president of sales in the consumer product goods group.

Beyond Commerce Inc. launches AdJuice.com’s Deal-a-Day platform within its own hosting community of Las Vegas and Henderson, Nev.

R. R. Donnelly & Sons Co. announces that it has been awarded a $300 million multiyear print management agreement by Meredith, a media and marketing company.

Ogilvy & Mather debuts its specialty Advanced Video Practice, which targets measurable engagements that place viewers directly into the sales funnel.

InfoGroup hires Christian Ward as senior vice president and head of data strategy, and names Dana Hayman vice president of marketing strategy and insights.

Purolator Intl., a provider of U.S.-Canada logistics services, announces the opening of a new Minneapolis branch as part of its U.S. and international expansion, and names John Wilson as the facility’s branch manager.

Social-networking site Twitter adds three agency and marketing executives to its team: Joel Lunenfeld as director of global brand strategy, Pam Kramer as vice president of consumer marketing, and J.B. Kropp as head of marketing efforts to packaged goods companies.

Global commerce company Swift Exchange appoints FBI veteran Don Codling as head of cyber security.


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