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Direct Response Marketing

Jackie's Journal July 20, 2011

19 Jul, 2011 By: Jackie Jones


Hawthorne Direct hires John F. Pucci as creative director at their Los Angeles office.

The Marketing Arm names David Levine as vice president for its event marketing practice.

The media buying business under Alloy Media + Marketing announces new ownership under Prospect Capital Corp., and will operate under the new name re:fuel.

Appsbar announces the addition of appCoupons to its offerings, which allows small businesses to develop and send coupons and deals to customers via their smartphones.

Ad industry veteran Ruby Gottlieb announces the launch of a cross-platform and digital marketing media consultancy, The Media Advisory.

Curtis Granderson, outfielder for the New York Yankees, is the new face of the AKOO Clothing Ambassador Program.

DMW Direct receives four awards at the 30th annual New England Direct Marketing Association’s Awards for Creative Excellence.

VerticalResponse Inc. partners with the nonprofit Startup Weekend to help arm entrepreneurs with the marketing technologies and advice needed to launch their ideas.

State Farm Insurance announces that it increased its broadcast media value for the fourth year in a row during the 2011 State Farm Home Run Derby event, earning more than $45,000 in exposure time.

3PL Worldwide names Paul Race as vice president of contact center operations.

Civolution announces that Red Bull has chosen the Civolution Teletrax – Television Monitoring solution to increase the TV reach of its live event coverage.

TV Genius announces the launch of its Facebook-integrated TV guide solution, the Content Discovery Platform.


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