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Direct Response Marketing

Jackie's Journal July 13, 2011

12 Jul, 2011 By: Jackie Jones

Atomic Direct releases a television campaign for the SpeedFit Socket and Hammer Set, the latest addition to Kobalt’s SpeedFit tool family.

Thane Direct appoints Rose Mann to the newly created position of director of live shopping distribution.

George Price joins DMW Direct as vice president of business development.

REVShare announces the hire of Bruce Angeli as vice president of ad sales for the east and southeast regions and Jon Arnoff as account executive.

Omnicom Group names Jonathon Haber chief innovation officer of OMD.

Medipac, a travel insurance company, launches its summer DRTV campaign created by Northern Lights Direct promoting an early-bird discount for travel insurance plans.

Forward Branding is awarded three honors in the 2011 Summit Creative Award competition for its work with Eastman Kodak Co.

Direct sales fashion jewelry company lia sophia debuts the new Social Fashion campaign at the 2011 U.S. Advisor Conference in Wisconsin.

Just Fabulous, a monthly VIP membership program that grants online access to celebrity stylists for shoes and handbags, selects Ocean Media as its agency of record for advertising planning and buying.

The Integer Group hires Ben Kennedy as group director of mobile marketing.

IBS Direct appoints Theodore Sherwin as its new president.

Audio marketing company Audio Messaging Solutions merges with Impressions On Hold, which delivers on-hold messaging solutions.

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