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Direct Response Marketing

Jackie's Journal Jan. 4, 2012

4 Jan, 2012 By: Jackie Jones


Rosetta Stone, a provider of technology-based language-learning solutions, launches a new DRTV campaign in Canada, with Northern Lights Direct managing the national media buy.

Direct response advertising agency R2C Group announces that it has again landed the top spot on the list of Top 25 Marketing Firms by the Portland Business Journal. R2C Group has topped the charts since 2001.

Inter/Media Advertising secures Joe Theismann to star in the ad campaign for New Vitality’s Super Beta Prostate All-Natural Supplement.

buySAFE Inc. announces that SmileyCookie.com increased its website conversion by 5.9 percent with the buySAFE program.

Scripps Networks kicks off a digital marketing campaign including search, social media and mobile marketing to promote its HGTV Dream Home Sweepstakes, in which consumers can enter to win a custom-built home near Park City, Utah.

Dallas-based Camelot Strategic Marketing & Media signs up to use Rentrak’s local TV ratings service.

MTV is moving its upfront presentation from February to April 26 after enjoying improved ratings numbers, various media outlets report.

Anderson Direct Marketing hires Eliza Dougall as vice president of business development.

eMarketer announces that online video ad spend is expected to jump 40 percent to $3.1 billion in 2012.

Jim Murphy and Gary Savoy join Catalina as senior vice president of digital sales and vice president of digital sales, respectively.

Smith Brothers Agency promotes Michael Bollinger to president.

Jason Fund joins StrawberryFrog as strategic community director, where he will work with the strategy team on Jim Beam.


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