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Direct Response Marketing

Jackie's Journal Jan. 25, 2012

25 Jan, 2012 By: Jackie Jones


Euro RSCG Edge appoints Nicky de la Salle as director of business development.

Manatt Phelps & Phillips LLP announces that Edward F. Glynn Jr. has joined the firm’s Washington, D.C. office as a partner in its Advertising, Marketing & Media division.

Sales Portal appoints Jay Emmons to the position of chief customer officer.

R2C Group announces that it secured top-50 IMS rankings for 13 of its client campaigns running throughout 2011.

Keith Morrow and Chris Ray join Epsilon as EVP and chief information officer and as chief information security officer, respectively.

Third-party logistics provider a2b Fulfillment announces it is a Solution Provider Sponsor at the Fourth Annual Georgia Logistics Summit, hosted by the Center of Innovation for Logistics on Feb. 8 in Atlanta.

buySAFE Inc. announces significant growth statistics, with a 644-percent increase in the number of buySAFE Guaranteed transactions from 2010 to 2011; 83 percent of buyers at buySAFE Guaranteed websites in 2011 saying the guarantee made them more likely to shop at the store again; 82 percent of buyers saying the 3-in-1 Guarantee helped them feel more confident about their purchase; and a 6.1 percent average website conversion rate lift for merchants using buySAFE’s Guaranteed program.

Surging Media announces the receipt of six awards for campaigns for Jarden Consumer Solutions: Sergio Myers, senior creative director, wins the Platinum AVA Award for both the FoodSaver System and GameSaver System, while both shows also won a Gold AVA Award in the infomercial category; Surging Media also won two Gold Marcom Awards for the FoodSaver System and GameSaver System.

Infusion Brands Intl. Inc. and Therascent Products LLC announce a licensing agreement whereby Infusion Brands holds the worldwide exclusive license to manufacture and sell products that incorporate Therascent’s patented technology, including the Sleep Scentsations brand and the SnoreRx product. Infusion Brands also announces the promotion of Travis Berger to executive vice president of sales and marketing.

Digby announces the launch of Digby Localpoint, a mobile platform that enables location-based marketing, analytics and commerce for brands.

STRATMARK, a provide of direct response fundraising services, is selected as the agency of record for Speroway, a Canadian relief and development organization that helps needy children and families around the world.

Bayard Advertising Inc. hires Jaime Kovacich as director of business development.


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