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Direct Response Marketing

Jackie's Journal Jan. 18, 2012

18 Jan, 2012 By: Jackie Jones


The Direct Response Marketing Alliance (DRMA) and Response Magazine invite you to the annual Chicago Reception, held during the International Home+Housewares Show. The event is set for Monday, March 12, from 6-9 p.m. at the Dana Hotel and Spa’s hip 26th floor location at 660 N. State St. in Chicago. All guests must RSVP (by March 5) here.

Raymond Entertainment raises nearly $3,000 for Los Angeles’ homeless youth at its 13th annual Holiday Extravaganza event.

Revenue Frontier’s Radio Division announces the acquisition and launch of radio campaigns for two direct response clients, Beachbody and Atlantic Coast Media, along with the top-tiered category leader, 3-Day Blinds.

AOR Direct’s newly redesigned website is named a 2011 winner of a W³ Silver Award, which honors creative excellence on the web and recognizes the creative and marketing professionals behind award winning sites, videos and marketing programs.

Saddle Creek Corp. names Perry Belcastro as vice president of fulfillment services.

SK+G announces promotions in the interaction media division of the marketing communications agency: Jennifer Shelledy to interactive media director and David Graham to senior interactive media campaign manager.

Northern Lights Direct creates new DRTV campaigns for two CoverMe insurance products for Manulife Financial.

KIDZ BOP and SiriusXM team up to launch KIDZ BOP Block Party!, a two-hour weekly show that premiered on Kids Place Live on Friday.

Digital agency d50 Media hires two DRTV industry veterans – Dan Diamond as director of media operations and Francie Steiner as director of media strategy – as part of expanding its capabilities beyond SEM, social media, mobile and Web development.

Forward Branding announces that its president, Jim Forward, will sit on the upcoming panel for “The Business of Design” event hosted by AIGA Upstate New York.

RadiantBrands announces the completion of a new in-store branding project for Pet Food Express.

Prolexic Technologies announces that it achieved profitability and a year of record growth in 2011.


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