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Direct Response Marketing

Jackie's Journal Feb. 8, 2012

8 Feb, 2012 By: Jackie Jones


Genius Brands Intl. names Denise Kovac, a Response Advisory Board member, as marketing director and the head of its new direct response division.

Monica Lovett joins Mercury Media’s short-form team as associate director of media in the Philadelphia office.

RadiantBrands completes development of a new website for Western Technology Investment, a Silicon Valley, Calif.-based venture debt firm.

Randy Suchy joins Cannella Response Television as support and project manager.

First Tennessee Bank selects KSL Media as its new agency for media planning and buying.

Canis Media client Liverpool Cruise Club is nominated for a leading travel industry award for the digital satellite channel Holiday & Cruise.

Hughes Network Systems partners with Respond2, an R2C Group company, to launch a new TV advertising campaign to support its HughesNet service.

TELEBrands announces the Sticky Buddy has climbed to the No. 2 ranked DRTV commercial after only two weeks on the charts.

CardFlex Inc. and Tokyo-based Tay Two Co. announce an agreement to explore development of a CardFlex-branded prepaid debit card program in Japan.

InkFarm.com announces that buySAFE Inc. increased its order conversion by 7.9 percent.

Pitney Bowes announces the grand opening of its Global Technology Center in Danbury, Conn.

Walker Sands Communication promotes Tim Morral to senior copywriter.


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