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Direct Response Marketing

Jackie's Journal Feb. 29, 2012

29 Feb, 2012 By: Jackie Jones


Northern Response Intl. Ltd. reports full nationwide retail placement of eight new best-selling DRTV and retail fitness items, including: I.M. Rings, The Rack, Ab Wave, Ab Champ, Chest Magic, Weighted Vest, Universal Dip Station, and Ab Evolution.

Cesari Direct hires Janine Reynolds as media operations specialist and Jan Van Court as campaign management executive.

DirectAvenue, a Carlsbad, Calif.-based direct response and brand TV media buying agency, announces the addition of Operations Manager Luigi Cicciari to its team.

TARGUSinfo announces the launch of Describe Targets, an innovative functionality within the ElementOne Marketing Analytics platform.

EAKC Investments Inc., a New York-based direct response marketing and campaign management firm, announces the formation of a new division, DirectWeb, that will provide direct response marketers with E-commerce web sites specially made to maximize sales generated by direct response advertising, as well as provide complete traditional Web marketing and social media marketing to enhance traffic and sales.

Mutiny Pictures’ Director Michael Pierce captures the real life story of Connie and Thomas Kugelman, a married couple that avoided tragedy by trying Health Fair's Ultrasound Test for the Heart and Arteries.  In the production for Real People for DPN USA, viewers learn that Thomas' life was saved by his visit when a severely blocked carotid artery was discovered during his exam.  He was able to have surgery after this discovery and is no longer a high-risk stroke candidate.

Shirin Peykar is appointed vice president of direct response at Univision Communications Inc.

buySAFE Inc. determines it materially increased website conversion and sales while also improving the overall customer purchase experience for BudsGunShop.com.

Mobile advertising specialist StrikeAd partners with Cognitive Match, developer of the Dynamic Creative Optimization solutions, to deliver personalized mobile ad campaigns.

Idomoo launches its Idomoo Vaas (video as a service) platform, which automatically generates unique videos for each customer with a personalized messages and relevant offers.

Cloud-based integrated marketing software company Aprimo announces a new campaign management feature for Aprimo Relationship Manager: Extended Data Source, which allows users to pull information from other databases into a Teradata database and integrate the information into their marketing campaigns.

WE Magazine for Women names LinkedIn marketing expert Kristina Jaramillo one of the top 100 women in E-commerce and one of the top 40 women to network with on LinkedIn.


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