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Direct Response Marketing

Jackie's Journal Feb. 15, 2012

15 Feb, 2012 By: Jackie Jones


Randal Shaheen and Amy Mudge join the Washington office of Venable LLP.

Askin Emir joins R2C Group as its newest account director, overseeing the agency’s DR print and radio strategy, planning and buying executions.

TVA Media Group announces the success of its short-form spot for the StreetStrider, hitting a 4.11 MER after being on the air for only a few weeks.

DMW Direct hires Megan Shisler as its new social media and public relations coordinator.

Zimmerman Advertising announces it is the agency of record for Extended Stay Hotels Inc.

Digital marketing agency Response Mine Interactive announces the hiring of four new executives: Terence Rooke, vice president of media services; Andrew Baum, vice president of call center operations; David Secrest, vice president of media operations; and Mark Hamilton, vice president of finance.

TheraBiogen and ECAP Capital announce the launch of DRTV commercials for the homeopathic nasal spray, which will air on cable television channels including Biography, Lifetime, Family net, Hallmark, TV Guide, Gameshow, TV Land, the Gospel Music Channel and Planet Green.

WebbMason names Enam Noor vice president of interactive services within the WebbMason Interactive, a new group that consolidates the company’s Web and microsite development, social media, search, E-mail and other online offerings.

Branchburg, N.J.-based Mint Advertising hires Tricia Galinat as the agency’s newest account coordinator.

Maine’s Rinck Advertising announces the success of its 10th anniversary year throughout 2011, one marked by significant growth with the addition of 11 staff members and six new clients.

AdSafe Media announces the addition of French, German and Spanish language capabilities to support its worldwide business growth.

Sam Schmidt Motorsports retains Front Row Marketing Services to market and sell the team’s commercial rights.


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