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Direct Response Marketing

Jackie's Journal Dec. 7, 2011

7 Dec, 2011 By: Jackie Jones


DR industry veteran Ray Golden has started a special educational fund for his daughter Amber’s education. Amber Golden has gone through five heart surgeries in her young life and is now in her third year of pursuing a nursing degree in order to give back like those who have helped her. Join Response and the DRMA in supporting Ray Golden and his daughter by sending a donation to: The Amber Golden Education Fund, c/o Wells Fargo Bank N.A., P.O. Box 3408, Omaha, NE 68103. Make checks payable to the Amber Golden Education Fund. For more information, you can also E-mail goldendrtv@aol.com. Thanks for your support.

Sales Portal names Michael Montgomery as director of sales.

The Direct Firm and Meltzer Media Productions announce the successful completion of the infomercial “Anti-Aging Cures” with hosts Dr. James Forsythe and Suzanne Somers.

TV Goods Inc. appoints U.K.-based Canis Media to assist in the launch of its European office.

Cannella Response Television moves into its new corporate headquarters located at: 848 Liberty Drive, Burlington, WI 53105.

buySAFE Inc. announces that AccessoryGeeks.com saw an increase in website conversion by 5.2 percent with its program.

E-Dialog, a provider of integrated digital marketing solutions, announces its client JetBlue has received a MarketingSherpa 2012 E-mail Marketing award for an abandoned cart trigger campaign developed and executed by the company.

Pitney Bowes expands strategic alliances to build mailer density for the Volly secure digital delivery service.

Adobe Systems Inc. acquires digital marketing firm Efficient Frontier.

NeoMedia Technologies Inc. reports a 240-percent increase in mobile barcode scans via its scanning software application NeoReader on Black Friday.

Shopatron announces its clients saw a 43-percent increase in sales on Thanksgiving Day compared to last year, outpacing the industry average increase of 39.3 percent.

Translation software and Web management firm SDL acquires London-based CRM firm Alterian for more than $107 million.


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