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Direct Response Marketing

Jackie's Journal Dec. 21, 2011

21 Dec, 2011 By: Jackie Jones


There will be no edition of Response This Week during the week of Dec. 26. We will return Jan. 4, 2012. The Response group wishes everyone a happy holiday season and a great New Year!

Hearthware Inc. announces that its NuWave Precision Induction Cooktop was selected as a finalist in the Countertop Cooking & Beverage Appliances category in the 2012 Housewares Design Awards.

As Seen On TV Inc., the parent company of direct response marketing company TVGoods Inc., announces that chairman and founder Kevin Harrington was featured on ABC’s “The View” during a segment on As Seen On TV products. View a video clip here.

Surging Media Group announces it has won a Davey Award and Accolade Award for its long-form show, “FoodSaver System.”

LocalResponse opens a new office in Chicago and is considering plans for a California office in the future.

Améredia, a San Francisco-based multicultural marketing agency, announces it has been recognized as Supplier of the Year by an affiliate of the Minority Supplier Development Council.

Digital marketing agency Critical Mass announces it is officially the agency of record for Santa Claus himself, handling product development, E-commerce, social media, E-mail, mobile and content development.

Online retailer Zappos.com launches Zappos Now, a digital catalog and lifestyle magazine app.

CX Inc., a cloud storage and data file management system, hires Keith Pardy as its new chief marketing officer.

Time Warner hires online advertising executive Laura Lang to run its magazine division.

LiveIntent, which provides a real-time ad platform for E-mail, adds John Beck as its new vice president of publisher development, Rob Adler as national sales director and David Katz as director of business development.

HP and Hearst Magazines announce their first venture into fully personalized advertising content in a magazine, managed by Strategic Content Imaging Inc. and launched as part of the November issue of Popular Mechanics, aimed at creating more effective and measurable marketing campaigns.


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