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Direct Response Marketing

Jackie's Journal Dec. 14, 2011

14 Dec, 2011 By: Jackie Jones


Lifestyle Lift announces Grammy Award winner Debby Boone has agreed to become spokeswoman and host of the company’s new half-hour television infomercial.

Northern Response Intl. Ltd., with partner Digital Shelf Space Corp., recently rang the opening bell at the Toronto Stock Exchange.

IAB Europe and EASA announce they have advanced self-regulation to increase transparency and control over online behavioral advertising for users.

Direct Results Radio, a DR radio marketing agency, announces the highly successful results of Precious Metals Financial’s first venture into radio advertising, which resulted in $379,000 in gold purchases from an initial radio budget of $10,000.

DirecTV teams up with CoreMedia Systems Inc. to begin rolling out the integration of Nielsen ratings for DirecTV into CoreDirect DRTV software systems, eliminating the need for CoreDirect users to manually input DirecTV ratings and performance data. It also will provide more accurate performance data for DirecTV’s 11 genre-based cable network clusters, including precise quarter-hour data.

Meritus Payment Solutions announces it will donate to StandUp for Kids and Families Forward, which helps families maintain self-sufficiency and homeless youth improve their lives in Orange County, Calif.

Zimmerman Advertising announces three new hires: Adam Herman as executive vice president of integrated media services; Bruce Himelstein as executive vice president of hospitality, travel and tourism division; and Peter Twombly as chief digital business development officer.

Inter/Media Advertising and Inter/Image Productions receive a Platinum MarCom Award for a Travelzoo.com TV commercial from the Association of Marketing and Communication Professionals at the International MarCom Awards.

Hydra launches its next-generation capability, the OneSearch, which allows users to manage search campaigns in an integrated way.

Nielsen Catalina Solutions hires John Stermer as executive vice president for business development.

Buddy Media and comScore partner to provide mutual clients improved measurement for social marketing campaigns, integrating comScore’s panel-based data into the Buddy Media product suite.

Baltimore-based advertising agency TBC Inc. announces it has been tapped to handle direct marketing for Lincoln Financial Retirement Plans Services group.


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