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Direct Response Marketing

Jackie's Journal Aug. 31, 2011

30 Aug, 2011 By: Jackie Jones


Higher Power Marketing announces it made the 2011 Inc. 500|5000 list, Inc. magazine’s annual measure of entrepreneurial success.

TransFirst acquires Solveras Payment Solutions, a provider of electronic payment processing services based in Arlington, Va.

rVue Inc., a subsidiary of rVue Holdings Inc., launches rVue Direct, a division which leverages the company’s reach and digital distribution capability to digital billboards and signage in the Digital Out-of-Home advertising market to provide its network partners with new revenue opportunities.

Quigley-Simpson announces that Rick Carpenter will join the agency as its new president.

Design consultancy Ideas that Kick, formerly HartungKemp, hires Kate Carlson as junior designer.

Patrick Donoghue joins DMW Direct as associate creative director of copy.

Pitney Bowes announces the introduction of the MarketSpace Web platform to help high-volume transactional mailers connect with third-party advertisers to sell the white space on their statements for targeted advertising opportunities.

Valassis announces the retirement of Alan Schultz, who served as president and CEO of the marketing company for 27 years. Rob Mason, executive vice president of sales and marketing, will replace him.

Userlytics, a start-up that allows agencies and brands to test their marketing efforts with global audiences, announces the launch of a suite of demographic targeting tools that allow clients to recruit test participants.

Marketing Management Analytics announces the appointment of Doug Brooks, Todd Gustafson, John Guild, Tigran Markaryan, Susmita Chaudhury and Samrat Chanda to its new global executive team.

InoLife Technologies Inc., a health care products development, integration and marketing company, releases a new commercial for the Ancestral Origins product.

BrokersWeb Inc., a provider of pay-per-click (PPC) advertising for insurance and financial services, announces that it was ranked by Inc. magazine No. 20 overall nationwide on its 30th annual Inc. 500 list and No. 1 in the insurance category.


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