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Direct Response Marketing

Jackie's Journal Aug. 24, 2011

23 Aug, 2011 By: Jackie Jones


Litle & Co. announces that Jason Pavona, executive vice president of product, sales and marketing, has been elected to the Americas Advisory Board of the Merchant Risk Council.

Northern Lights announces the addition of Christina Hale to its online team.

Meritus Payment Solutions names Timothy Hills as its director of business development.

ARM Direct announces it is running a DRTV campaign for Claim4Refund, using the DR short-form spot to help consumers get back any Payment Protection Insurance (PPI) compensations they are owed.

DOOHgood, a volunteer collective of digital out-of-home operators and suppliers, launches a DR effort to help raise awareness and drive donations to help ease the drought and health crisis in the Horn of Africa.

Rovi Corp. is collaborating with Ford Motor Co. on a digital TV advertising program.

The Marketing Arm names Kevin Holt as vice president of business development for its retail and event marketing practice.

Rokkan, a full-service interactive agency, announces the addition of Sav Banerjee as executive strategy director.

The Direct Response Forum (DRF) announces the completion of a successful 22nd annual gathering of more than 420 leading experts in payment processing in San Diego.

Aprimo announces a new addition and enhancements to its Integrated Marketing Management solutions.

eMerchantPay, which will be discussing how streamlined payment processing can benefit online merchants at the Affiliate Summit East 2011 on Aug.21-23 in New York City, has partnered with billing systems and management services company Payletter to offer the global gaming community enhanced online payment solutions.


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