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Direct Response Marketing

Jackie's Journal Aug. 17, 2011

16 Aug, 2011 By: Jackie Jones


Innotrac Corp. announces that it has expanded its multiyear agreement with Beachbody LLC to include a multi-facility fulfillment solution.

Surging Media Group announces it was chosen by Jarden Consumer Solutions as their agency of choice to produce the long-form infomercial and short form spots for their latest fully automatic FoodSaver branded products campaign.

Sales Portal appoints Steve Nober, an advisory board member since April, as chief customer officer.

Swipe Payment Solutions announces its new “Rapid Response Team,” a five-person team headed by Yudi Sherman that will respond to client requests, support issues, proposals or any needed action immediately. The team will respond within minutes and hours to nearly all requests. It will also help customers off hours, including evenings and weekends, with issues within our control and capabilities.

SF Video has officially changed its name to SF Global Sourcing. The company, a leader in media replication for direct response marketers, has made the change as a result of expanded services that include unique, value-added packaging and the sourcing of all products that comprise an offer. The company has developed a trusted network of global partners during the past 20 years, encompassing four continents and has deep roots in China as well as other Asian countries in addition to Israel, Poland, Mexico and the United States.

Hearthware Inc. moves its office and warehouse from Gurnee, Ill., to Libertyville, Ill., to accommodate growing business.

Media Design Group announces that it has purchased and managed media strategies for three of the top 20 short-form direct response campaigns as ranked by IMS: Nail Perfect, Z-Quiet and Eggies.

Last week, Razor & Tie, the No. 1 independently owned label in the United States, boasted two titles in the top 10 of the Billboard Top 200 Album Chart for the first time ever. KIDZ BOP 20 was No. 7 with sales over 140,000 to date and continues to hold the top spot on the Children’s Chart. The latest Razor & Tie compilation release, SLOW GRIND, debuted on the Billboard Top Album chart at No. 9 with over 31,000 sales.

Canis Media announces the Holiday + Cruise channel to the U.K.’s Sky platform. The channel offers the inclusion of real-time advertising of the latest cruise deals on the hour, every hour, as well as other DR advertising opportunities.

Fletcher Gensamer announces the creation of Gensamer & Co. Marketing Communications LLC, a brand-new full-service direct marketing agency.

The Los Angeles Business Journal names uSamp one of the best places to work in Los Angeles.

Saddle Creek Corp., a third-party logistics provider, expands its nationwide network with the addition of two new facilities in Chicago and Jacksonville, Fla.


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