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Direct Response Marketing

Jackie's Journal Aug. 10, 2011

10 Aug, 2011 By: Jackie Jones


 Thane Direct names Mag. Florian Kulterer as managing director of Thane Deutschland GmbH, while at the same time launching Thane Austria GmbH, and naming Austrian-based DRTV executive Robert Loder as its newest managing director.

Augme Technologies acquires mobile marketing and advertising firm Hipcricket for $44.5 million.

Nicole Maziarz joins direct response agency DMW Direct as a senior designer.

Diesel announces that customers nationwide can now receive a promotional card at checkout featuring a link to download and own the “Soundtrack to Diesel Island” digital music sampler at no cost, in a partnership with eMusic.

Raymond Entertainment Direct’s Patrick Raymond is moderating the panel discussion “Introducing Mainstream Companies and Brands to Direct Response” at the ERA 2011 D2C Convention.

Civolution announces key IBC2011 on-stand highlights, including the European launch of VideoSync - 2nd Screen, its companion device synchronization solution, as well as major enhancements and new features on its Teletrax platform, the global media monitoring solution.

VerticalResponse Inc. earns an International Stevie Award for best content on a website or blog in The 2011 International Business Awards(SM).

Skiver Advertising announces the launch of a new campaign for its newest client, Kangaroo Express convenience stores.

Tapjoy Inc. announces that is drove more than 10 million ad completions for big brand advertisers in July.

Cie Studios announces the launch of a new website, wwww.nittotire.com, for its client Nitto Tire.

Shawn Sweeney is named vice president of data and analytics at KBM Group.

Pitney Bowes launches a new ad campaign themed “Personally” to support the company’s repositioning and focus on customer communications management.


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