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Direct Response Marketing

Jackie's Journal April 25, 2012

25 Apr, 2012 By: Jackie Jones

Response Magazine invites you to kick off Response Expo at the Pre-Show Intensive hosted by Dial800 CEO Scott Richards and featuring U.S. memory champion Ron White and a distinguished panel on Tuesday, May 15, from 2-4 p.m. at the Hilton San Diego Bayfront. RSVP here.

Media Design Group announces the addition of Mark Rasmussen to its team of long-form media buyers.

DR Marketing Group, a division of o2 Media Inc., announces a cooperative direct response venture with RBS Shaving LLC to launch BladeBuddy, a product that maintains the sharpness of a razor using a silicone pad with a blade.

Infomercial company and DRTV agency InfoWorx Direct wins three Service Industry Advertising Awards (SIAA) for the short-form and long-form infomercials for "Ball Mark Caddy," "LegMedic" and "Wagic's Resolve Multi Tool."

Value Group Direct LLC, a full-service advertising agency specializing in direct response marketing, hires Angela Menzen-Daisy as vice president of marketing.

Philadelphia-based E-commerce provider SUMO Heavy Industries announces it has opened the doors to a second office in New York City, hoping to expand its client base, tap into the city’s pool of professional talent and take advantage of the financial resources New York has to offer.

comScore Inc. appoints Beth Uyenco as senior vice president of international research.

Shopatron announces that it has signed 97 new clients and launched more than 50 online stores for brands so far in 2012.

The CLIO Awards announces the 2012 shortlist of finalists in the award competition honoring excellence in advertising, design and communications. View the list of finalists here.

Digby announces its first Localpoint customer through a partnership with AT&T for Maurices to implement the location-based, mobile marketing, commerce and analytics platform that enables the women’s fashion and accessories retailer to engage directly with customers.

Todd Merry joins Delaware North Cos. as chief marketing officer.

Trish Galinat joins Mint Advertising as account coordinator.

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