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Direct Response Marketing

Jackie's Journal April 18, 2012

18 Apr, 2012 By: Jackie Jones


Hawthorne Direct announces the beginning of another 25 yeras by naming Adam Michaelson as president and chief marketing officer. Additional hires include: Dave Garcia as senior editor, Peter Cho as senior Web developer, Rob Gottshall as senior systems architect, Charles Brader as senior network administrator and Jenn Schuttinga as media assistant. Leah Lyons was also prmoted to tape traffic coordinator/media assistant.

Inter/Media Advertising is named the agency of record for APlaceForMom.com.

TVA Media Group announces its latest campaign for StreetStrider achieved a 4.11 media efficiency ratio.

Leonard L. Gordon and Bobby N. Turnage Jr. join Venable LLC as the two newest partners of the firm’s advertising practice.

Karen Jackson is promoted to senior vice president of human resources at Acquity Group.

DR Power Equipment partners with Bazaarvoice to launch online reviews and consumer ratings all its products.

Cityblis.com announces the launch of a new small-business platform backed by government bodies in Europe and the U.S., developed to enable small businesses to reach out to new markets around the world and increase exports.

Blytheco LLC, which provides ERP, CRM, HRMS, and sales and marketing solutions, partners with InsideView, a provider of sales intelligence.

GlynnDevins Advertising hires Brad Lang as executive vice president for strategic planning and business development.

SMITH, an integrated advertising and marketing agency, hires Michael Saad as senior vice president of integrated marketing services.

CCG Catalyst hires Susan Connor as senior vice president and chief operating officer.

Bala Mallela joins Symphony Advanced Media as vice president of client solutions, and Jenny deCastro joins as senior director of client solutions.
 


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