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Direct Response Marketing

Jackie's Journal April 11, 2012

11 Apr, 2012 By: Jackie Jones


Swipe Payment Solutions announces an increase of 243 percent in direct response clients in its portfolio, which Curtis Kleinman, vice president of business development, credits to an increase in referrals from his satisfied Direct Response Marketing Alliance (DRMA) partners as well as stepped-up marketing efforts.

Dawn Smith is promoted to vice president of operations for Marketsmith Inc.

Michelle Fallon is promoted to vice president of client development for R2C Group, and Kyle Eckhart is named director of client services for Cmedia.

Pacific Media Technologies announces that Ed Fitzelle has opened the company’s eastern region headquarters in New York City.

The Container Store enlists Epsilon, a subsidiary of Alliance Data Systems Corporation and a provider of loyalty and marketing solutions derived from transaction-rich data, for comprehensive data and database marketing services designed to fuel their marketing efforts to acquire and retain customers and increase sales.

The Mobile Marketing Association appoints Neal Mohan, Google’s vice president of display advertising, to its global board of directors.

Marque Dos announces the launch of a Spanish-language direct response call center headquartered in Salt Lake City, Utah.

Josh Harbert is named chief marketing officer of Front Flip.

22squared hires David Reeves as vice president/director of creative innovation.

David Gee joins Infoblox as the executive vice president of marketing.

SundaySky hires Kelly Ford as vice president of marketing.

Mass Relevance hires Matt Corey as chief marketing officer.


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