Response Magazine Site Response Expo Site Direct Response Market Alliance Site Response TV Site Market Research Job Board

 

   Log in
  



Direct Response Marketing

IPTV Pushes For Multiscreen Viewing

29 Aug, 2012 By: Doug McPherson


CAMPBELL, Calif. – A new survey says that Internet Protocol TV (IPTV) companies delivering TV and other content will offer more multiscreen viewing during the next year. The survey, conducted by Infonetics Research, found that 83 percent of cable, satellite and telco TV operators plan to offer some type of multiscreen viewing – PC, smartphone or tablet – by 2013.

Jeff Heynen, directing analyst for broadband access and video at Infonetics Research, says: “Because it’s so challenging to differentiate on content, pay-TV providers are looking to stand out from their competitors by offering additional services and features, such as multiscreen viewing, social networking and content discovery and recommendation services.”

Other highlights from the survey include:

  • Operators usually deliver linear broadcast TV over a pure IP network.
  • Most IPTV service providers don’t currently support video streaming services such as YouTube, Hulu or Netflix.
  • One-third of IPTV operators currently offer social networking capabilities for the TV.
  • Subscription video-on-demand (S-VOD) is the moneymaker among VOD offerings; 83 percent of respondents offer S-VOD for access to premium channels like HBO, Showtime and Starz, and libraries of first-run movies today, growing to 89 percent in 2013.

Add Comment




©2014 Questex Media Group LLC. All rights reserved. Reproduction in whole or in part is prohibited. Please send any technical comments or questions to our webmaster. Contact Us | Terms of Use | Privacy Policy | Security Seals