Internet Advertising Revenues Hit Record $8.4 Billion in Q1 201220 Jun, 2012 By: Jackie Jones
NEW YORK – Internet advertising revenues for the first quarter of 2012 set a new record, reaching $8.4 billion, according to the latest data from the Interactive Advertising Bureau.
It is the highest first-quarter revenue measured by the IAB and PricewaterhouseCoopers (PwC), and a 15-percent increase from Q1 2011, which raked in $7.3 billion in revenue.
“More online consumers than ever are taking to the Internet to inform and navigate their daily lives – by desktop, tablet or smartphone,” said Randall Rothenberg, president and CEO of IAB. “Marketers and agencies are clearly and wisely investing dollars to reach digitally connected consumers.”
“Digital media captures consumers’ imaginations, and marketers increasingly trun to interactive advertising to successfully speak to their customers,” added Sherrill Mane, senior vice president of research, analytics and measurement at IAB.
While this year’s first-quarter total marks slower growth than the 2010 to 2011 first-quarter growth, the double-digit percentage increase and record numbers from show promise for the industry and emerging digital platforms, according to PwC.
“The year-over-year growth between Q1 2011 and Q1 2012 sets quite a milestone,” said David Silverman, partner of PwC U.S. “Moreover, a 15-percent increase over the comparable period in 2011 is a solid affirmation the Internet is delivering on its promise to attract consumers and the advertising dollars that follow.”