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Direct Response Marketing

Industry Friends Old and New Connect at Response Expo's First Events

16 May, 2012 By: Jackie Jones


SAN DIEGO – Many of the expected 3,000 Response Expo attendees made appearances at the 2012 event’s first gathering Monday night at the Kick-Off Party, presented by Lockard & Wechsler Direct, at the Gaslamp Quarter’s luxurious Stingaree, while many early risers enjoyed a leisurely round of golf on Tuesday morning at the Fifth Annual Response Expo Golf Tournament.

The Kick-Off Party provided the perfect backdrop to start off the week’s top-notch networking opportunities, while golfers reunited with old DR industry friends and made new business connections, all before the official kickoff of the Expo Hall floor, which opens today at 10 a.m.

“The party Monday night was great, we all had a fun time,” said Nick Cirmo, managing owner of 440 Group, a direct response marketing agency based in Alexandria, Va. “It was a great way to start off the week here.”

The Kick-Off Party welcomed all early arrivals of Response Expo to San Diego with drinks and decadent desserts – sponsored by Lockard & Wechsler – on the rooftop of Stingaree on Monday night. The party before the show was a new addition to the Expo’s already-packed networking calendar. The sold-out golf tournament featured breakfast, on-course beverages, fun and games at various holes, and an awards lunch.

Golf attendees also showed off their charitable sides, taking the time to donate more than $2,500 for DRMA Cares in honor of the Amber Golden Education Fund. Just a few months ago, longtime DR industry veteran Ray Golden announced the formation of this fund for his daughter Amber, who has gone through five heart surgeries in her young life and is now in her third year of nursing school in order to give back to those who have helped her and others. Continuing her education to completion is likely to cost more than $50,000.
Golden — who spent more than 25 years on the teleservices side of the direct response business, most notably with West Corp. from 1991-2005 — died yesterday morning from lung cancer.


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