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Direct Response Marketing

Inaugural AdSphere Awards Recognize Top DRTV Campaigns of 2016

3 May, 2017 By: Doug McPherson

SAN DIEGO – DRMetrix, the research company for the DRTV industry and a research partner of Response, bestowed the inaugural AdSphere™ Awards during Response Expo 2017 on April 26. The awards honor the most effective direct response television advertisements airing on national cable networks in 2016.

DRMetrix created the AdSphere Awards to honor the top network cable advertisers and brands in the industry. The AdSphere Awards are the first awards program to include the entire DRTV industry, with advertisers such as Nutrisystem, Liberty Mutual, Dollar Shave Club, and many others among the honorees.

In addition to the “Best of Category” awards, the following top seven advertisers of 2016 received an AdSphere Award:

  • Advertiser & Brand of the Year, All Short-Form: Liberty Mutual
  • Advertiser & Brand of the Year, Lead Generation: Nutrisystem
  • Advertiser & Brand of the Year, Short-Form Products: Ideavillage Products
  • Advertiser & Brand of the Year, Long-Form: Cize by Beachbody
  • Advertiser & Brand of the Year, Short-Form Retail Products: Pillow With a Heart by My Pillow
  • Brand of the Year, Long-Form Retail Products: Total Gym
  • Brand of the Year, Short-Form Products: Proactiv Solution

DRMetrix monitored 92 national cable networks during 2016, identifying more than 3,500 DRTV brands to be considered for awards. In addition to detecting more than 89,000 infomercial (28.5 minute) airings, AdSphere detected 7.92 million spots of varying creative lengths up to five minutes in duration at an estimated valuation of $6.4 billion dollars.

The awards recognize top brands across a wide range of industry categories representing all facets of the DRTV industry. AdSphere segmented DRTV campaigns across 20 major categories and 145 sub-categories. The complete list of AdSphere Award winners for 2017 is online at

“The AdSphere awards recognize best-of-class advertisers across four industry classifications, including short-form products, lead generation, brand/direct, and 28.5-minute infomercials,” said Joseph Gray, AdSphere Awards founder and CEO of DRMetrix. “Performance-based campaigns achieving this level of scale demonstrate consumer popularity and also best-in-class creative and media execution. The AdSphere Awards are the most inclusive ever for the DRTV industry, recognizing nearly 70 honorees including all of our best-of-category award recipients.”

Gray also recognized his late friend and industry legend, Jake Weisbarth, former president of King World Direct with an AdSphere Award for his work in inspiring what eventually became DRMetrix. Weisbarth’s family accepted the award.

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