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Google Discusses Streaming Traditional TV

24 Jul, 2013 By: Doug McPherson

NEW YORK – Google has been talking with several media companies during recent months about licensing their traditional TV programming for easy online streaming, The Wall Street Journal reports.

Google already offers Google Fiber – an alternative to traditional cable – in some domestic markets. The search giant also markets Google TV, which subscribers can access through their cable TV services, and its Google Play Store, which sells digital versions of movies and TV shows.

If Google gets licensing rights, it would be competing with Apple, which has also been talking with TV networks about rebroadcasting its content online.

Intel is also looking to sell a set-top box offering an Internet-based TV service, and has reported it’s confident it can obtain programming. An Intel executive recently said the company hopes to build a customer base similar to a satellite service like DirecTV.

Aereo, which streams over-the-air broadcasts with programmers’ permission, is yet another proven player. Broadcasters have sued Aereo in an effort to shut down the service, but, thus far, the startup has won two court rulings. The case could ultimately go to the Supreme Court.

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