February Not Bad for Cable, Broadcast Nets19 Mar, 2014 By: Doug McPherson
NEW YORK – Cable networks’ ratings gained 3.5 percent in February 2014 versus February 2013 in the key 18-49 demo, with average viewers reaching 21.2 million during prime time, says the Nielsen C3 metric, the average commercial ratings plus three days of time-shifted viewing.
And broadcast networks were up 4.6 percent to 12.8 million 18-49 prime-time viewers. Overall, that means broadcast and cable networks gained a combined 3.9 percent (34.1 million average prime-time viewers) overall during February.
NBC, host of the Sochi Olympics, was up 212 percent to an average 4.9 million 18-49 prime-time C3 viewers for the month of February. Fox, which aired Super Bowl XLVIII, jumped 103 percent to 5.9 million viewers.
Non-sports hosts didn’t fare as well: CBS was down 67 percent to 1.7 million 18-49 prime-time C3 viewers; ABC was off 42 percent to 1.5 million 18-49 prime-time C3 viewers.
Better-performer cable networks included: AMC Networks, up 23 percent; Discovery Networks, which grew 8 percent; Viacom, which gained 7 percent; Scripps Network Interactive, 4 percent higher; and Fox cable channels, up 3 percent.
Cable networks that struggled included: Disney-ABC cable networks, down 8 percent; ESPN, which declined 9 percent; Time Warner cable networks, down 16 percent; TBS was off 11 percent; and TNT slipped 4 percent.